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PRD Interim – Feb 2021


For the first time, a yearly sales conference has been planned outside factory premises. This is planned to have non-distractive and fully focussed brainstorming sessions to understand the achievements of PRD and the way forward. this will be focused on sales as well as design, production, and quality.
Individual performance and plans will be discussed to the core for better guiding by top management. After the conference will have outdoor sightseeing and activities for refreshing thoughts.
Looking forward to have a blissful conference.


In Paranthaman Exporters as we are organizing a weekly QC meeting every Wednesday, we organize such that we have an improvement in four major Arrears of Production – Knowledge, Productivity, Teamwork, and Safety. We have a lot of presentations given to improve their Knowledge, helping everyone to think at a different level. To share the presentation and videos to the whole crowd of 200 employees. We needed a large screen display.

With the support of the management team we have planned and completed the set up of the PR system with the inclusion of a 75inch LED display on wheels and a custom made speaker for the use of audio clarity to match the acoustic of the factory.
During the first week of February, we had a video presentation of ULA the production of Rockets. This was an exclusive video as it was the only video to be shot about the production of rockets. And in the following weeks, we were privileged to have Mr.Chandramohan – Deputy inspector of factory Erode district to come and have a safety training program for our Team. The team says the inspector of factory safety presentation was very informative with live examples which were very relatable. We thank Mr.Chandramohan. For his presence and teaching to our team and we sincerely hope that we follow the safety regulations to the standards of International companies.
“Knowing safety is not the Enough We must Practise it”


The rapid growth of the automotive industry in India is facing environmental issues. To improve the current status of exhaust emissions from automobiles Government of India decided to implement Bharat Stage VI (BS-VI) norms from April 2020. by skipping of BS-V, Indian original equipment manufacturers (OEMs) are now facing a big challenge of confirming these norms. Sustainable mobility is the only solution that includes improvements in existing engine technology, fuel, and the use of after-treatment devices.

Bharat stage Emission Standards (BSES)
Bharat stage Emission Standards (BSES) are emission standards instituted by the Government of India to regulate the output of air pollutants from internal combustion engines including motor vehicles. The standards, based on European regulations were first introduced in 2000.

Major types of pollutants

Carbon dioxide (CO2),
Carbon monoxide (CO)
Hydrocarbons (HC) and
Oxides of nitrogen (NOx)
Particulate matter (PM), or carbon soot

Emission Control Technologies

It can be grouped into four categories:
(1) Engine design techniques,
(2) Fuel and lubricant related technologies,
(3) Exhaust gas after treatment.
(4) Control, diagnostics & powertrain technologies
Each of these approaches can be divided into sub-categories, as shown in the following tables. In addition, powertrain integration and control technologies play a very important role in reducing emissions and improving the engine and vehicle efficiency. 

Exhaust after treatment technologies

Some of the methods discussed below are implemented in today’s engines, others—still under development—show promise for future applications.

Engine control, diagnostics & powertrain Technologies


Marketing automation 2.0 is the future of marketing and the future is now. It allows organizations to efficiently and effectively automate repetitive tasks, freeing up time that can be used to reach additional clients and customers.

The highest performing companies, marketing teams, and marketers use marketing automation to build campaigns, analyze performance, and feed their sales teams good leads to achieve a better return on investment.

These companies aren’t 10 times better, smarter, or more capable. They simply take advantage of the right tools; tools that empower them to make better decisions, streamline processes, and view the entire marketing and sales funnel. The marketing environment is dominated by digital, making these abilities essential to your success. Every business is different, but fundamentals do remain the same.

Marketing automation tools helps you grab a piece of the pie in the following ways:

–  Boosts Your Marketing & Sales Team’s Productivity

–  Optimises Your Purchase Funnel, & Accelerates Sales

–  Delivers A Massive Return On Your Investment

–  Helps Reduce Revenue Churn Through Customer Retention

–  Improves The Effectiveness Of Your Marketing


As marketers, you care about more leads (volume), qualified leads (quality) and, most importantly, more revenue for business growth. You want to save time by systemizing repetitive tasks, have accurate data and analytics for your reports, and make your job easier rather than harder.

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